Curiosity about people has always been at the core of my work. Since entering the UX field in 2018, I’ve specialized in uncovering the “why” behind user behavior and translating those insights into clear, actionable strategies that help teams build products people trust and use.
I began my career at a global consulting firm, where I collaborated with stakeholders and clients across industries and advanced into a senior role. After several years in the corporate world, I stepped away to pursue independent work and later co-founded a UX consulting firm, where I led research initiatives that empowered organizations to make confident, evidence-based decisions.
Today, I bring that same blend of industry experience, human-centered research, and strategic perspective to my work as a digital experience strategist. My focus is bridging the gap between research and design, guiding teams to create solutions that not only meet business goals but also resonate with the people who use them.
If you’d like to learn more about me, my experiences, and the projects I’ve worked on—let’s connect!